Dear Prospective Customer,
you are in the market to buy a vehicle, I encourage you to read this
letter. I would like to take this time to explain why you should buy
from Parrish Ford as opposed to any other dealership.
First and foremost? The Pricing
Parrish Ford, we appreciate and understand that everybody wants a
deal. With our long history and less expensive location, that's exactly
what we're able to give you! We've been in the same location for 76
years. This means less overhead for our business which we can then pass
along to you with lower prices. That's why we are the only Ford Dealer
in Central VA to charge NO PROCESSING FEE. The only one! So why not save the $500 to $600 and shop at Parrish Ford.
That which is never forgotten? The Experience
you ever been disgusted with the car buying experience? Unfortunately,
most have. I would love for you to let us change your opinion. We are
located in the rolling hills of Goochland County and not the high
pressure circus atmosphere you'll find on the Motor Mile or West Broad
Street. Our different location in the country provides both our
customers and our employees with a better quality experience at our
dealership. You may be interested to know that we have two types of
employees. The first type has worked at Parrish Ford for practically
their entire career, enjoys helping customers and only knows the low
pressure atmosphere you find in a country dealership. The second type
of employee has left the high pressure "rat race" of larger dealerships
in the city to provide themselves and their customers with a better
quality experience. Our different location and business philosophy has
won us countless awards in customer satisfaction. For 16 years, we have
won Ford's highest honor in Customer Satisfaction, The President's
Award. No other Ford dealer in Central VA can come close to making this
claim. To translate that into numbers, it means that 98% of our
customers said they would "definitely recommend" us to their friends and
family as a place to buy a vehicle and have it serviced.
note that just because we are in the rolling hills of Goochland doesn't
mean that we are an hour away. We are only 20 minutes west of Short
Pump and 30 minutes away from Midlothian (thanks to 288).
If you're worried about it, don't be? The Selection
We're not the largest dealer in the state and that's ok. Why you ask? It's because we still have access to their inventory.
Don't misunderstand us. We do keep an inventory of 100 to 150 of the
most popular new and used vehicles at all times. Just know that if you
don't see the exact vehicle you want, you can still take advantage of
our "No processing fee" and our more personal atmosphere. All you have
to do is let us know what you want and we can find it. It doesn't
matter whether it's in Virginia or Oklahoma. If it exists, we can find
Not to be forgotten? Our History
Ford first opened its doors at 2900 River Road West, our
current location, 76 years ago in 1939. My grandfather, Raymond A.
Parrish, worked as a sales consultant for the Powhatan Ford Dealer
before going into business for himself. His son and my father, Raymond
N. Parrish, Sr., began working at the dealership in the 1950's and
continued to do so 6 days a week until his passing in 2003. It was
their philosophy of treating customers like friends that shaped our
organization into the customer-oriented business that it is today. Now
serving several generations of repeat customers, we like to think that
if you buy a car from us today we'll still be around to service it when
it's an antique.
is for these strong reasons that I hope you will consider us as your
dealership for purchasing your family's vehicles. We look forward to
helping you and hope to hear from you soon.